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Our Values


We do not work with a cookie-cutter approach. Instead, we align our work processes with our clients.


We know what it means to start a business in a garage: to strike out, to fail and to keep growing.


We do not work with arseholes and anti-democrats. Full stop.


Our work is based on mutual trust. And this requires no pitches.


We are not day labourers. Every concept that is successful for our clients has a value. And a price.


To us, loyalty means no press releases about clients, no contests for rankings. We are there for our clients, not the other way around.


We always fight for the best solution. Even with our clients.

  • Rainer Laux

    “Creativity is craft. Entertainment is art. And Dimitrios Argirakos and Markus Hündgen always manage to use those to create a surprise.”

    Rainer Laux Executive Director, Endemol Shine Germany
  • Mark Achterberg

    “Dimitrios and Markus stand for reliable goal-oriented concepts and always consider the next step. In addition, the two complement each other spectacularly well, so that you can hardly imagine them as individuals. Working with them is always humorously consistent and decisive.”

    Mark Achterberg Director
  • Christoph Pietsch

    “Dimitrios Argirakos and Markus Hündgen have the ability and the sensitivity to recognise communicative megatrends early on and to change the market as pioneers. Both are creative entrepreneurs who do not speak exclusively in big ideas and images, but think in business models and follow that up with neat execution, paying close attention to detail. Last but not least, they are fine fellows. One can hardly elude their charm and likes to be inspired by the two again and again.”

    Christoph Pietsch Chief Marketing Officer, DDB Germany
  • Adone Kheirallah

    “From the beginning, I have got to know Dimitrios Argirakos and Markus Hündgen as visionaries and full-blooded entrepreneurs. What makes them special and why do I think they’re so fantastic? It is their authenticity and their genuine interest in the people they work with, as opposed to focusing solely on rational business relationships. I share this entrepreneurial philosophy and am therefore pleased to know these two companions.”

    Adone Kheirallah Managing Partner, STAGG & FRIENDS

The Founders

Markus Hündgen

Markus Hündgen

Born in 1979, Markus first studied East Asian studies and social sciences, then completed a traineeship as a print editor at the Westfalenpost (FUNKE Mediengruppe). After completing additional training as a video journalist, he became Head of the Video Department for WAZ titles in North Rhine-Westphalia. He then worked as a journalist in the field of moving images and Net culture for titles such as Wired, MTV and ZDF. As a lecturer, he spent five years delivering training on multimedia storytelling to journalists at institutions such as the Deutsche Journalistenschule (Munich), the ARD.ZDF medienakademie (Hannover) or the GiZ/German Federal Ministry for Economic Cooperation and Development (Berlin). After leaving the FUNKE Group, he was a shareholder and editor of the Grimme Online Award-winning production company Blinkenlichten (Elektrischer Reporter/ZDF) and a lecturer in the field of online video at Macromedia University in Cologne.

Dr. (jur) Dimitrios Argirakos

Dr. (jur) Dimitrios Argirakos

Born in 1971, Dimitrios studied law, economics and international politics in Germany and the USA. He has held positions including Head of Future and Innovation at the WAZ Media Group (now FUNKE Mediengruppe), lecturer in International and European Law at Heinrich Heine University and lawyer for commercial criminal law at TDWE in Dusseldorf. He was a member of the advisory board of the Federal Academy for Security Policy and a member of the board of trustees of the initiative “Herausforderung Zukunft”. He is World Young Leader of the BMW Foundation Herbert Quandt, Young Leader of the Atlantik-Brücke and Manfred Wörner Alumnus of the German Marshall Fund.

  • Armin Hauschild

    “Merely calling Dimitrios Argirakos and Markus Hündgen visionaries would fall far short of the mark. The two founders of Rico Jones are firmly rooted in the present. They have analytical sense and emphatic subtlety. Sometimes they are trendsetters, but they are always doers. At any rate, they are not dreamers and ideologues. What sets them apart is their unerring sense of the disruptive power of digital change and its many opportunities.”

    Dr Armin Hauschild Notary, Zimmermann Hauschild
  • Daniel Ohr

    “Argirakos and Hündgen have a radically digital way of thinking and are among the few pioneers in Germany.”

    Daniel Ohr CEO, YouDinner GmbH
  • Sebastian Pfotenhauer

    “Dimitrios Argirakos and Markus Hündgen have made a significant contribution to professionalising the topic of Web video in Germany and bringing it to the attention of a broad public. Without them, offers such as funk would be unthinkable today. In this country, they recognised the opportunities presented by platforms such as YouTube earlier than anyone else. They promoted dialogue between video creators and built structures with the Webvideopreis which raised German-language online videos to a new level of quality. In other words, they established the YouTube generation in Germany.”

    Sebastian Pfotenhauer Head of Video, Ringier AG
  • Dr. Tobias Schmid

    “These two guys really are the ultimate clichéd creative duo: they have boundless enthusiasm, create total chaos, have the right amount of megalomania and lots of crazy ideas, and they usually get really great results.”

    Dr. Tobias Schmid Director, Landesanstalt für Medien NRW
    Photo: Dorothea Näder
  • Michael Becker

    “Dimitrios Argirakos and Markus Hündgen are enthusiastic about all things digital. They provide their conversational partners with insights into digital worlds larger than 0 and 1. Comprehensively educated, competent and hands-on, they offer sharp analyses while remaining friendly. You don’t come across that very often …”

    Michael Becker Artistic Director, Tonhalle Düsseldorf
  • Matthias Röder

    “Markus Hündgen and Dimitrios Argirakos are super awesome. Working with them is a true pleasure. Why? They are full of ideas, always inspiring everyone around them. At the same time, they are endlessly curious and highly intelligent!”

    Matthias Röder Managing Director, Karajan Institut
  • Marco Vollmer

    “Dimitrios Argirakos and Markus Hündgen are unique. Witty, fast, agile, reliable and creative. Whatever the two founders touch turns into pure gold. Their advice is always valuable. I would love to do a trip with them to the Thai national parks. Just this once, I’m happy to overlook the fact that they are fans of Fortuna Düsseldorf and are based in Cologne’s rival city.”

    Marco Vollmer Chief Digital Officer, WWF Germany, resident of Cologne and fan of 1. FC Köln
  • Thomas Koch

    “I have known Markus Hündgen and Dimitrios Argirakos for many years from close cooperation on numerous projects. And I do not know two other people who are so dedicated, creative and inspiring. To know them and to work with them is a privilege.”

    Thomas Koch Mr. Media
  • Marco Otto

    “Markus Hündgen and Dimitrios Argirakos are inspiring. Hard-working, creative pioneers – always at the front line when it comes to new digital developments. It’s always a pleasure to work with them.”

    Marco Otto Head of Development and Strategic Planning, NDR TV
  • Mario Sixtus

    “Markus and Dimitrios are a gang. One reason you want to work with them is you do not want them working against you (only joking, but there’s an element of truth in it ...). They aren’t the type to steal horses with*; that would be far too common for them. Markus and Dimitrios are more likely to open a portal to another dimension – instead of horses, unicorns would suddenly start prancing around the paddock. Sometimes, a few elves might even slip through the gateway. Of course, that’s something you must be open to.”

    *Refers to the German saying that if a person is trustworthy, he or she is someone you can steal horses with.

    Mario Sixtus Author and film-maker
  • Thorsten Scherer

    “Very uncomfortable, both of them, because they come straight out and tell you what you should do better. Despite the risk of not being awarded the contract. Anyone who gets involved with them has made a good decision.”

    Thorsten Scherer Head of the Online Marketing Department, MLP
  • Jakob Kuby

    “Pretty insane – insanely creative. Dimitrios and Markus are visionaries and crazy enough never to be satisfied with easy answers. Always looking for perfection, our collaboration is inspirational, based on esteem and highly productive. For me, every joint project is an enrichment and an extension of my horizons.”

    Jakob Kuby CEO/Creative Director, Kuby Concept
  • Matthias Alberti

    “I have come to appreciate Dimitrios and Markus, not only as clients and overall managers, but above all because of their ability to manage complex production structures with many trades and service providers. Their understanding of entertainment is outstanding. I was particularly impressed by their overview and supreme ease. Even some TV station managers could learn a thing or two from them.”

    Matthias Alberti CEO and Producer, Kimmig Entertainment


Every day, we deal with current developments, studies and trends in communication, digitalisation and politics. We condense these issues into three ideas each week which we would like to share with you in the future (newsletter in German):